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Necessity

The Mother of Invention

Whites invented psychiatry because they need it the most.

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"USEIT.TXT"

Ten Usability Heuristics

by Jakob Nielsen (http://www.useit.com/jakob/)

Ten general principles for user interface design: "Heuristics" are more like rules-of-thumb than specific guidelines.

System-Status Visibility

Always inform users what is going on. Use appropriate feedback, in a reasonable time.

Match Between System & the Real World

Speak the users' language with familiar words, phrases & concepts, rather than system-oriented jargon. Follow real-world conventions; making information appear in a natural & logical order.

User Control & Freedom

Users often mistakenly choose a system function so need a clearly marked "emergency exit" without going through an extended dialog. Support undo & redo.

Consistency & Standards

Users waste valuable time wondering whether different words, situations or actions are the same. Follow platform conventions.

Error Prevention

Even better than good error messages is careful design that prevents problems occurring in the first place. Either eliminate error-prone conditions or check for them - and present users with confirmation options before committing.

Recognition rather than Recall

Minimize user memory-load by making objects, actions & options visible. Users trying to remember information from one part of the dialog to another distracts from the job-in-hand. Instructions should be visible or easily-retrievable, whenever appropriate.

Flexibility & Efficiency-of-Use

Accelerators - unseen by the novice user - may speed up expert-user interaction; catering to both inexperienced & experienced alike. Allow users to tailor frequent actions to their abilities.

Esthetic & Minimalist Design

All extra information in a dialog competes with relevant information and diminishes their relative visibility & value. Remove irrelevant or rarely-needed information from dialog boxes.

Help Users Recognize, Diagnose & Recover from Errors

Error messages should be expressed in plain language, precisely indicate the problem & constructively suggest a solution.

Help & Documentation

No documentation is the ideal, but it may be necessary to provide help. Any such information should be easy-to-search, user-task focused, list concrete steps to undertake & be brief.

8 Secrets To Writing Killer Post Titles

I learned from http://www.blogger.com/ that the 80/20 rule also applies to your post title. On average, 8 out of 10 people will read a headline, but only 2 out of 10 will go on to read the content. If we want our posts to be noticed, now is the time to up our game!

Keep it short

Keeping your title short is so important! If you have to, write it, and then slice it in half, just like you do your post. You definitely want to leave room for a retweet or two on Twitter, so try to keep it to 120 characters at most, preferably shorter. No need to be clever and intellectual. Just keep it simple.

Do not ask a "yes" or "no" question in the title

Question titles are fine, just as long as they aren't yes or no questions. If you use a yes or no question, people will answer the question, but not click on your link and read your content. I learned this the hard way with the post: 'Is Auto-Tweet a Dirty Word?' So many people sent me tweets answering the question by saying "yes" or "no", but the article only has a little over 2,000 views. It would have had a lot more views with a different title.

List titles work great

People love lists. They like to know the "top 10 reasons" or the "5 ways to do.." It lets them know right up front what to expect in the article and the length. You'll also attract all those detail oriented statistic maniacs out there that love to read lists. (opps, did I just say that?)

Use a current event in your title

My twitter friend, @BuzzEdition, is a master of this technique. When a topic is hot, you have a very limited amount of time to get your content out there, but if the timing is right, and you incorporate it into your title, you'll be golden!

Be very specific

Be as specific as you can in as few words as you can. Here is an example of the difference:

Ways You Can Look Thinner

5 Easy Tips to Look Thinner Tonight

See the difference?

Don't be misleading in your title

How many times have we all seen a great title and clicked on the link only to be disappointed when the content does not live up to the title? Sometimes, when trying to come up with a good title, we can accidentally be misleading. Be wary of that. Think long term. You want those visitors to return to your site, and in order to build rapport, the title and the content must match.

Use power adjectives

There is a certain magic in words, and although it might take a little time to tap into it, once you do, you will have the world at your fingertips. I found a handy little list of power adjectives thanks to http://www.blogger.com/. I use http://www.blogger.com/ almost every day to find some of these delicious adjectives.

Adjectives v. Power Adjectives:

Appealing - attractive, alluring, fascinating

Best - excellent, unsurpassed, paramount

Cool - trendy, fashionable, hip

Different - unusual, exclusive, special

Easy - effortless, trouble-free, user-friendly

Fabulous - tremendous, magnificent, remarkable

Handy - functional, ideal, well-suited

Improved - enhanced, superior, refined

Leading - first-rate, top-notch, supreme

Mouthwatering - tasty, savory, succulent

New - innovative, fresh, inventive

Powerful - forceful, persuasive, compelling

Reliable - dependable, steadfast, trustworthy

Safe - secure, fully guarded, guaranteed

Unique - distinctive, rare, matchless

Vivid - vibrant, brilliant, stunning

Wonderful - magnificent, amazing, astonishing

Use emotional (right brained) words instead of rational (left brained words)

Here are some examples of the contrast between right brained and left brained words. See if you can feel the difference.

Left Brain Words v. Right Brain Words:

Beneficial - Good For

Demise - Death

Gratification - Enjoyment

Immediately - Right Now

Fortunate - Lucky

Learn - Find Out

Superior - Better

Intelligent - Bright

Observed - Seen

Sufficient - Enough

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